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Forrester B2B Summit North America 2026
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Forrester B2B Summit North America 2026

April 26 through April 29, 2026Phoenix, AZ
DateApril 26 through April 29, 2026
LocationPhoenix Convention Center, Phoenix, AZ
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B2B Summit North America 2027 is a premier event for executives and leaders in the B2B sector, focusing on GTM strategies in the AI era. It offers actionable insights and networking opportunities for participants to drive real-world outcomes.

B2B Summit North America 2027, held May 3-5 in Phoenix, is an essential gathering for B2B professionals focused on advancing their go-to-market strategies by leveraging AI and collaborative tools. The event promises a mix of keynotes, workshops, and networking opportunities, providing insights from Forrester analysts and B2B leaders. Attendees will explore frameworks for aligning human expertise with AI, integrating brand and demand strategies, and redefining GTM accountability against outcomes. It's an opportunity to engage with forward-thinking peers and refine strategic…

What you will learn

01

Turn bold ideas into measurable results.

02

Unify teams across marketing, sales, and product.

03

Apply proven strategies for optimized ROI.

04

Gain clarity with research-backed guidance.

05

Future-proof GTM strategies with AI.

06

Build confidence with peer insights.

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Key Highlights

• Actionable presentations from Forrester analysts.

• Live performance by The Fray.

• Improv sessions with The Second City.

• Keynotes on AI-driven buyer autonomy.

• Networking with B2B leaders.

Frequently asked questions

Topics & tracks

B2B MarketingGTM StrategyAI IntegrationBusiness InnovationLeadership DevelopmentNetworkingMarket TrendsEvent WorkshopsFuture-ProofingAccountability in Business

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