# Why Apartment Buildings Are Trending in One Direction

Published 2019-11-21 · Updated 2026-07-23 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/why-apartment-buildings-are-trending-in-one-direction

> According to the latest research by Yardi Matrix and RENTCafe, apartments are reaching for the sky. High rise apartments continue to be more popular as cities get denser and inhabitants preferences for locality increases. Yardi Business Development Manager Doug Ressler joined Business Casual to discuss the factors leading to this shift in living preferences,…

According to the latest [research by Yardi Matrix and RENTCafe](https://www.rentcafe.com/blog/apartmentliving/high-mid-rise-residential-buildings-overshadowing-low-rise/), apartments are reaching for the sky. High rise apartments continue to be more popular as cities get denser and inhabitants preferences for locality increases.

Yardi Business Development Manager Doug Ressler joined Business Casual to discuss the factors leading to this shift in living preferences, and what the future might hold for cities, construction companies and building managers.

For full episodes of Business Casual, tune in [right here](https://marketscale.com/industries/marketscale-radio/) at 9 a.m. CST every Wednesday and Friday.

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