# Transform Construction Careers with Grit and Creative Campaigns to Close the Gap

By Greg Crumpton · Published 2024-10-15 · Updated 2026-05-19 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/transform-construction-careers-with-grit-and-creative-campaigns-to-close-the-gap
Creator hub: Straight Outta Crumpton

> A severe workforce shortage is forcing the construction industry to rethink how it attracts and retains talent for the next generation

## Key points

- The construction industry faces a workforce shortage projected to surpass 500,000 workers.
- Creative recruitment campaigns and veteran-focused programs like Delmarva Veteran Builders are emerging as solutions.
- Reframing construction as a career of grit and opportunity is key to attracting the next generation of workers.

Block Field

As the construction industry faces a significant workforce shortage projected to surpass [half a million workers](https://constructioncitizen.com/blog/2024-construction-workforce-shortage-tops-half-million/2401311), the need to inspire and educate the next generation about the value of construction careers is more critical than ever. According to the [Associated Builders and Contractors](https://www.abc.org/News-Media/News-Releases/abc-2024-construction-workforce-shortage-tops-half-a-million) (ABC), the U.S. construction industry needs to attract 501,000 additional workers in 2024 to meet labor demands. This shortage is driven by factors such as high retirement rates among experienced workers and insufficient numbers of young people entering the trades.

> The U.S. construction industry needs to attract 501,000 additional workers in 2024 to meet labor demands.

How can we change the narrative around construction careers for young minds and emphasize the importance of grit and perseverance?

In the latest episode of "[Straight Outta Crumpton](https://marketscale.com/shows/straight-outta-crumpton/)," host [Greg Crumpton](https://www.linkedin.com/in/crumptonskilledtrades/) welcomes [**Jenny Schroen**](https://www.linkedin.com/in/jenniferskerr/), a creative developer at [**Delmarva Veteran Builders**](https://www.delmarvaveteranbuilders.com/) (DVB) and co-author of the children's book "[Grit Leads to Greatness](https://www.amazon.com/Grit-Leads-Greatness-Jenny-Schroen/dp/1637555318)." The conversation explores the inspiration behind her book, the importance of grit, and how construction can save the world, one project at a time.

**Key Points of Discussion:**

- The creation of the children's book "Grit Leads to Greatness" and its message of perseverance and the importance of construction trades.
- The innovative ad campaign that highlights the veteran spirit and character traits essential in construction, which won an international marketing award.
- The challenges and triumphs of self-publishing and distributing a book aimed at inspiring children and changing perceptions about construction.

### About the Guest

**Jenny Schroen** is a creative developer at **Delmarva Veteran Builders** and co-author of the children's book "Grit Leads to Greatness." With a background in graphic design from Flagler College, Jenny has worked across various industries before finding her niche in construction. Her dedication to promoting the construction trades and inspiring young minds has made her a pivotal figure in DVB's innovative initiatives.

Tags: construction industry, Delmarva Veteran Builders, Grit Leads to Greatness, Jenny Schroen, labor demands

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