# The Value of Cross Industry Partnerships in B2B

By Ben Thomas · Published 2023-08-30 · Updated 2026-06-08 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/the-value-of-cross-industry-partnerships
Creator hub: Pro AV Today

> When companies break industry silos, unexpected partnerships unlock new markets and competitive advantages

## Key points

- Cross-industry partnerships can unlock new markets.
- Collaboration promotes competitive advantages.
- Experts from various sectors provide unique insights.

Join host Ben Thomas on this episode of Pro AV Today for a discussion on "The Value of Cross Industry Partnerships" with panelists from Steelcase, Logitech, and Microsoft. This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries. This episode promises to be a masterclass in understanding the untapped potential and transformative power of collaborations that cross traditional industry boundaries.Our panel features a star-studded lineup of professionals who have actively participated in these inter-industry partnerships: Christina Vernon from Steelcase offers a unique lens on how the furniture manufacturing sector is evolving through tech-forward partnerships. Rishi Kumar from Logitech brings his experience in hardware and software convergence, exploring how Logitech's partnerships have led to the development of innovative products. Jimmy Vaughn from Microsoft will shed light on how the software giant is leveraging its ecosystem to build solutions that have a far-reaching impact across various sectors. The discussion dives deep into: How partnerships spark innovation by merging different but complementary skill sets and technologies. The ways in which these collaborations are redefining user experiences, offering more tailored solutions that speak to the unique needs of various industries. How the future is set to bring even more of these collaborative endeavors. Tune in above to watch the full discussion

Tags: [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]

---
Source: MarketScale, https://www.marketscale.com/industries/engineering-and-construction/the-value-of-cross-industry-partnerships. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt