# The Power of Personal Branding with Hannah Power

By Adam Morrisey · Published 2024-09-02 · Updated 2026-03-26 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/the-power-of-personal-branding-hannah-power

> Employers now screen 70% of job candidates through social media, making a strategic personal brand essential for career advancement

## Key points

- Employers now screen 70% of job candidates through social media, making a strategic personal brand essential for career advancement

Block Field

In today’s hyper-connected digital landscape, [personal branding](https://books.forbes.com/blog/what-is-personal-branding/) has become a crucial element for success, whether you’re an entrepreneur, a professional, or simply someone with a message to share. With the rise of social media and online platforms, the way we present ourselves to the world has evolved, making it more important than ever to manage and curate our personal brands effectively. A few years ago, a study found that a whopping 70% of employers used [social media to screen candidates](https://hbr.org/2021/09/stop-screening-job-candidates-social-media) during the hiring process — underscoring the importance of a well-crafted personal brand.

> A whopping 70% of employers used social media to screen candidates during the hiring process — underscoring the importance of a well-crafted personal brand.

How can we leverage our personal brand to not just stand out, but to truly connect and make an impact?

In this episode of [*Tuesdays with Morrisey*](https://marketscale.com/shows/tuesdayswithmorrisey/), host [Adam Morrisey](https://www.linkedin.com/in/adammorrisey/) sits down with [**Hannah Power**](https://www.linkedin.com/in/hannahipower/), author of *The Power of You* and founder of [**Amplify**](https://amplify.com/), a membership platform that helps individuals build and enhance their personal brands. Together, they explore Hannah's journey, the importance of [authenticity](https://marketscale.com/industries/podcast-network/tuesdays-with-morrisey/the-art-of-being-human-at-work-with-allison-schultz/), and how anyone can create a meaningful online presence.

The two discuss…

– **Defining a Personal Brand**: Hannah explains that a personal brand is essentially your reputation—how you are perceived both online and offline. It’s about clarifying your message and creating a movement that others can follow and engage with.

– **Hannah's Journey**: From resisting entrepreneurship to embracing it, Hannah shares the unique path that led her to become an expert in her field.

– **The Universal Potential for Personal Branding**: Hannah emphasizes that everyone has a story and the potential to build a brand around it, which can transform both their lives and the lives of others.

> Everyone has a story and the potential to build a brand around it, which can transform both their lives and the lives of others.

### About the Speaker

[**Hannah Power**](https://www.hannahpower.com/) is a leading expert in her field, with over six years of experience coaching more than 500 individuals, including founders and solopreneurs. She is the founder of **Amplify**, a subscription-based platform designed to empower individuals to build powerful personal brands, as well as the author of the Amazon bestseller *The Power of You*.

Tags: Adam Morrisey, Amplify, Hannah Power, The Power of You, Tuesdays with Morrisey

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