# The People Business: Creating a Culture That Attracts Talent

By Business Services · Published 2025-01-27 · Updated 2026-03-26 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/the-people-business-creating-a-culture-that-attracts-talent

> Strong employee retention and engagement become the most powerful recruitment tool any organization has

## Key points

- Strong employee retention and engagement become the most powerful recruitment tool any organization has

Block Field

 
 In this episode of The [AppleOne](https://marketscale.com/shows/actone-group/) Podcast's People Business series, host **Brett Howroyd** and **AppleOne** Regional Vice President **Nicole McMurray** are joined by **Tanya Zion**, Product Manager of Engagement Services for **AIM**, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication, shares actionable strategies for building a workplace culture that keeps employees engaged and inspires top performers to join.

Tanya emphasizes the importance of understanding your organization's culture, opportunities, and core values when identifying talent. She also highlights how addressing communication and process gaps can alleviate employee stress, leading to improved productivity, profitability, and overall job satisfaction. Drawing from her experience working across diverse industries, Tanya illustrates the transformative power of a people-centered approach.

> Focus on retention by cultivating a supportive and dynamic culture—it's the foundation for attracting the best talent.

For HR professionals and executives, Tanya's advice is straightforward: Focus on retention by cultivating a supportive and dynamic culture—it's the foundation for attracting the best talent.

For more information or to connect about this episode, please [click here](https://www.appleone.com/Resources/appleone-show-feedback.aspx).

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