# The Office as a Stage

By Original Series · Published 2024-05-16 · Updated 2026-06-09 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/the-office-as-a-stage

> A minor league baseball executive reveals how transforming a neglected warehouse into an unconventional workspace sparked the creativity that built a billion-do

## Key points

- Transformation of a warehouse into a creative office space.
- Use of grassroots tactics to establish a new enterprise.
- Integration of marketing and personal contributions in office decor.

Block Field

In this episode of the [**Fans First**](https://marketscale.com/shows/the-savannah-bananas/) series, [**Jesse Cole**](https://www.linkedin.com/in/yellowtuxjesse/), the mastermind behind the [**Savannah Bananas**](https://thesavannahbananas.com/about_us/), shares with us that in the heart of a once-abandoned storage building, a remarkable transformation unfolded, birthing what is now a vibrant office space brimming with life and creativity. The journey began in 2015 when a small, determined team—including the company's founders and a notably young president—set out to revitalize a neglected space. With no functioning phone or internet services, the team resorted to grassroots tactics, using their personal cell phones to connect with the community and lay the foundation of their new enterprise.

The office itself is a testament to the culture and ethos of the organization, encapsulating the principle of "fans first, entertain always." This motto is not just a saying but a palpable part of the environment, with the office walls adorned with team members' likenesses and favorite things, celebrating each individual's contribution to the team.

> The office walls are adorned with team members' likenesses and favorite things, celebrating each individual's contribution to the team.

Marketing is a core element of their strategy, cleverly integrated through themed decor that chronicles the evolution of the team through movie poster-style artwork, representing each year's highlights and milestones. This approach not only enhances the office ambiance but serves as a constant visual reminder of their journey and growth.

This narrative isn't just about transforming a space—it's about setting a stage where every day is an opportunity to perform and inspire.

> This narrative isn't just about transforming a space—it's about setting a stage where every day is an opportunity to perform and inspire.

Tags: b2b, baseball, BrandLoyalty, business, BusinessTransformation, CreativeMarketing, customer, CustomerExperience, CustomerServiceExcellence, InnovativeThinking

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