# Securitas: Driving Success Through Client-Centric Security Strategies

By Software And Technology · Published 2025-05-26 · Updated 2026-06-08 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/securitas-driving-success-through-client-centric-security-strategies
Creator hub: Securitas

> Companies that tailor security solutions to individual client needs unlock stronger loyalty and increased revenue opportunities

## Key points

- Client-centric security strategies enhance loyalty and revenue.
- Proactive advising builds greater trust with clients.
- Upskilling security officers increases efficiency and growth.

Block Field

In today's rapidly evolving business landscape, B2B customers expect more than just reliable services—they want proactive partners who deliver personalized value. A [Deloitte study](https://www2.deloitte.com/us/en/insights/focus/industry-4-0/customer-centric-digital-transformation.html) found that 62% of B2B customers made additional purchases after a positive customer service experience, underscoring how deeply customer satisfaction influences growth and retention. For security firms, this reinforces a powerful truth: client-centric security strategies aren't just good practice—they're a business imperative.

> 62% of B2B customers made additional purchases after a positive customer service experience.

So, how can security providers move beyond transactional relationships and build meaningful, lasting value for their clients?

In this episode of [*Security Connected*](https://www.securitasinc.com/news-and-resources/webcast/) by [**Securitas**](https://www.securitasinc.com/) North America, [**Helena Andreas**](https://www.linkedin.com/in/helena-andreas-60a477/?originalSubdomain=se), Chief Human Resources Officer and Chief Marketing Officer, unpacks the power of client-centric thinking. Drawing from her unique journey from engineer to dual-function executive, Helena shares how cultivating a helpful, human-centered [culture](https://marketscale.com/industries/securitas/breaking-barriers-women-leading-in-the-security-industry/) can shape smarter strategies, stronger teams, and more sustainable partnerships.

**Key takeaways from the episode…**

- **Client-centricity begins with one question:** Helena encourages employees at all levels to consistently ask: *How does what I'm doing benefit our clients?* This mindset reshapes decisions across operations, leadership, and service delivery.
- **Advisory confidence matters:** The shift from reactive service to proactive advising unlocks deeper trust with clients. By leveraging their own expertise, security professionals can better uncover client needs and recommend holistic solutions.
- **Upskilling as a win-win:** Helena shares a global pilot program where security officers are cross-trained in tech support. This benefits clients with greater efficiency, boosts employee career growth, and reinforces client-centric security as a long-term differentiator.

### About the Guest

**Helena Andreas** is a global business transformation leader with extensive experience in marketing, communications, HR, and client experience across sectors including security, finance, telecom, retail, and consulting. She has successfully led major cross-functional transformations at companies like **Securitas**, **Nordea**, **Vodafone**, and **Tesco**, and currently serves as CHRO and CMO of **Securitas** Group, driving its shift to a digitally enabled security services provider. Helena also brings board-level expertise from both public and private companies, with a strong focus on operational excellence, customer strategy, and digital innovation.

Watch the full episode [here](https://www.securitasinc.com/news-and-resources/blog/Driving-Success-Through-Client-Centric-Strategies-Key-Insights/).

Tags: B2B companies, client loyalty, Helena Andreas, Securitas North America, Security Connected

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