# John Deere Goes All-In on Automation in Agriculture at CES 2024

By Grant Harrell · Published 2024-01-16 · Updated 2026-03-26 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/john-deere-automation-ces-2024

> Farm equipment manufacturer demonstrates how autonomous systems are reshaping labor efficiency across cotton harvesting and road construction

## Key points

- Farm equipment manufacturer demonstrates how autonomous systems are reshaping labor efficiency across cotton harvesting and road construction

Block Field

There was reason for excitement in the area of automation in agriculture, as [John Deere](https://www.deere.com/en/index.html) proved at the [Consumer Technology Association's](https://www.ces.tech/about-ces.aspx) largest tech event, spotlighting innovation.

At [CES 2024](https://live.ces.tech/), **John Deere** [showcased its innovative technology](https://www.iotworldtoday.com/transportation-logistics/john-deere-features-automated-cotton-picking-at-ces-2024-#close-modal) in agriculture, featuring an automated cotton-picking system and the Dozer 360 for road grading, designed to enhance efficiency and support human labor in sophisticated agricultural and construction tasks. These advancements, including a high-speed cotton-picking mechanism and drone-assisted road grading, highlight **John Deere's** commitment to integrating cutting-edge technology in traditional industries.

How is **John Deere** utilizing technology to seamlessly integrate automation in [agriculture](https://marketscale.com/industries/industrial-iot/satellite-iot-systems-are-planting-the-seeds-for-smart-agricultures-future/) and construction and revolutionize these industries to address labor challenges and enhance productivity?

[**Aaron Wetzel**](https://www.linkedin.com/in/aaron-wetzel-67923b3/), the Vice President of Production and Precision AG Production Systems at **John Deere**, speaking from CES 2024, unveiled how Deer's cutting-edge technologies, like autonomous tractors and AI-driven equipment, are transforming the landscape of traditional fields.

"Our solutions are able to find weeds versus the plants and only spraying the weeds, providing customers with up to seventy percent savings in chemicals," Wetzel said.

> Our solutions are able to find weeds versus the plants and only spraying the weeds, providing customers with up to seventy percent savings in chemicals.
> *— Aaron Wetzel, Vice President of Production and Precision AG Production Systems at John Deere*

Tags: Aaron Wetzel, automation in agriculture, CES 2024, Consumer Technology Association, John Deere

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