# Increasing Transparency Through AI and Machine Learning Provides Necessary Preparation for the New Industrial World

By Kelly Massad · Published 2024-02-23 · Updated 2026-03-26 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/increasing-transparency-ai-and-machine-learning

> Construction leaders are discovering how visibility into every step of material movement unlocks operational efficiency across complex supply chains

## Key points

- Construction leaders are discovering how visibility into every step of material movement unlocks operational efficiency across complex supply chains

Block Field

How is the migration to AI and machine learning poised to revolutionize supply chain optimization in the [construction industry](https://marketscale.com/industries/engineering-and-construction/redefining-construction-management-cmsi/)? [Kelly J. Massad](https://www.linkedin.com/in/kellyjmassad/), the CEO of **Mainstay Digital**, highlights the transformative potential of AI and machine learning in enhancing visibility and transparency across the supply chain, ensuring a more efficient and streamlined process.

> By increasing the visibility and transparency into people, places, and processes for each one of the widgets that you're taking from A to B, by increasing that transparency, it's going to allow for a more efficient and streamlined process in which that you're not going to miss out and drop the ball on those things that might have fallen off the truck in the past.
> *— Kelly J. Massad, CEO at Mainstay Digital*

Tags: AI and Machine Learning, AI in construction, Kelly Massad, Mainstay Digital, supply chain

---
Source: MarketScale, https://www.marketscale.com/industries/engineering-and-construction/increasing-transparency-ai-and-machine-learning. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt
