# In Effort to Abide by China Plus One Strategy, Tech Companies Have Their Sights on Vietnam for Manufacturing By Hamid Noori · Published 2023-09-11 · Updated 2026-03-26 · Engineering & Construction on MarketScale Canonical: https://www.marketscale.com/industries/engineering-and-construction/in-effort-to-abide-by-china-plus-one-strategy-tech-companies-have-their-sights-on-vietnam-for-manufacturing > Tech manufacturers are shifting complex production beyond China to capitalize on lower costs and supply chain resilience across Southeast Asia ## Key points - Tech manufacturers are shifting complex production beyond China to capitalize on lower costs and supply chain resilience across Southeast Asia Block Field Several tech companies are applying strategic moves to diversify its manufacturing operations from [China to other countries](https://marketscale.com/industries/business-services/diversifying-production-to-india-china-plus-one-strategy-supply-chain/), like **Vietnam**. This signifies a broader shift in the tech industry's global supply chain. While **Vietnam** has traditionally been considered a hub for low-tech electronic manufacturing, it's quickly [becoming an option for more sophisticated production](https://www.digitimes.com/news/a20230821PD207/ict-manufacturing-pc-ce-vietnam.html) needs. This pivot is attracting tech giants like **Apple** attracted to lower costs and **Vietnam**'s other economic advantages. > China Plus One isn't about substituting China. It's also about supplementing it. But the story is far from a clean break. **China**'s robust infrastructure and skilled workforce mean that China Plus One isn't about substituting China. It's also about supplementing it. As countries and companies navigate this new terrain, there are several challenges that must be tackled. Overall, even with **Apple**'s strategy of geographically diversifying its supply chain is welcomed, a full-on migration away from China is not exactly feasible given the manufacturing ecosystem [**Hamid Noori**](https://ca.linkedin.com/in/hamid-noori-6331b8a), provides invaluable insights into this fascinating development. He serves as the Executive Director of the [Lazaridis Executive Master's in Technology Management Program](https://www.wlu.ca/academics/faculties/lazaridis-school-of-business-and-economics/news/2018/fall/emtm-program-welcomes-fourth-executive-cohort.html) at [**Wilfrid Laurier University**](https://www.wlu.ca/). With an extensive background in technology management and international business, Noori's knowledge shines a light on the future directions of the technology manufacturing landscape, and how **Apple** is one of the tech companies leading this charge. ### Noori's Thoughts on Manufacturing Vietnam #### Apple's Shift to Vietnam for Manufacturing "Apple is slowly shifting its device assembly processes to factories in Vietnam to minimize its reliance on China. And then, of course, it has started to do the iPad production, to move the iPad production to Vietnam from China and start manufacturing watches and MacBooks." > Apple is slowly shifting its device assembly processes to factories in Vietnam to minimize its reliance on China. > *— Hamid Noori, Executive Director of the Lazaridis Executive Master's in Technology Management Program at Wilfrid Laurier University* #### JPMorgan's Forecast on Apple's Manufacturing "JPMorgan forecasts that the percentage of Apple products made in China will drop from 95 percent to 75 percent by 2025." #### Why Vietnam is Favorable for Manufacturing "Now, the reason that Vietnam is becoming one of the favorable target for these manufacturing companies, giant manufacturing companies such as Apple, is because of the, of course, low labor costs. And then the free zone economies that they are promoting quite extensively." #### Apple Encouraging Contract Manufacturers to Move "And not only Apple is moving, you know, strategically moving to Vietnam, its contract manufacturers also are encouraged and in some cases perhaps asked for to move to Vietnam. **Pegatron**, **LuxShare**, **Wistron**, these are expanding their production facilities in Vietnam as Apple is moving out of China." #### The Continued Role of China in Supply Chain "But, you know, one thing that I have to be careful here, and that is when we are talking about moving out of China, to me, it is almost impossible to assume that these big companies are going to forget about China. China still has a very, very strong supply chain system, a very knowledgeable workforce." #### Challenges in Moving Operations to Other Countries "There are challenges moving operations to other countries. Not only it's exclusive to China plus one, but any time that any country, any company wants to move to its operations from one country to another country, there are a number of challenges that must be met. For example, labor skills and availability, understanding of custom processes and government regulations, warehouses, space and services, freight capacity, supply of inbound materials, transit times and so on and so forth." ### About the Speakers **Hamid Noori** serves as the Executive Director of the Lazaridis Executive Master's in Technology Management Program at Wilfrid Laurier University. With an extensive background in technology management and international business, Noori's knowledge shines a light on the future directions of the technology manufacturing landscape, and how Apple is one of the tech companies leading this charge. Tags: China, China Plus One, Hamid Noori, manufacturer, manufacturing, tech, Vietnam, Wilfrid Laurier University --- Source: MarketScale, https://www.marketscale.com/industries/engineering-and-construction/in-effort-to-abide-by-china-plus-one-strategy-tech-companies-have-their-sights-on-vietnam-for-manufacturing. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt