# How to Create a Referral Program that Fuels Sales Growth: Bricks and Clicks

Published 2020-05-28 · Updated 2026-07-23 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/how-to-create-a-referral-program-that-fuels-sales-growth-bricks-and-clicks

> What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get customers to pay for your services or items. No more efforting. Yes, I just made that word up. Today I’d like to talk about…

What if you could build out a referral partner network that brought your PERFECT customer or client to you?

No more wining and dining and woo’ing and pleading to get customers to pay for your services or items.

No more efforting. Yes, I just made that word up.

Today I’d like to talk about how struggling in the early days of my business, then pivoting to create a big referral network, has helped ensure I have a constant stream of potential clients knocking at my door.

I’ll also share how to attract your ideal referral partner and client through showing up AS who you want to attract!

**Resources:**

**1. [Jennifer’s Referral Program](https://marketscale.com/industries/contributors/jennifer-ruscin/)

- 20% of my net payout
- For the length of the client relationship

\*I send out fun thank-you gifts too every once in a while too

**2. [My personal branding experience](https://jenniferkayloruscin.com/how-right-branding-effortlessly-attracts-ideal-client/)

### [Stay tuned for a new episode every other Thursday!](https://marketscale.com/industries/retail/how-to-reach-your-customers-during-lockdown-bricks-and-clicks/)

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