# Growing an Audience: Lessons from Launching a New Sport

Published 2023-05-17 · Updated 2026-03-11 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/growing-an-audience-lessons-from-launching-a-new-sport

> Growing an Audience: Lessons from Launching a New Sport Live broadcast: 10 AM CT on 5/18   Register Now Whether you’re building awareness of a new sport or building a B2B brand, the core principles remain the same: Identifying your audience Engaging them meaningfully Offering something they can’t resist Brittan Morris is doing this for…

## Growing an Audience: Lessons from Launching a New Sport

## Live broadcast: 10 AM CT on 5/18

[**Register Now**](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/e3b20f40-e905-11ed-8517-1335f1f35464?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_ggp_UrzZazXmRGlHov7Kd7pRzVmkCDmciK1RHI4aXTusrTI51BTNjByDwNKkV8el0Srtt)

Whether you’re building awareness of a new sport or building a B2B brand, the core principles remain the same:

Identifying your audience

Engaging them meaningfully

Offering something they can’t resist

Brittan Morris is doing this for Ice Cross, the most intense sport you might not have heard of yet. Haven’t heard of Ice Cross? Imagine a blend of ice hockey, BMX, and downhill skiing, and you’ll begin to grasp the adrenaline this sport delivers.

Our host, Tim Maitland, sits down with Brittan to delve into the story of launching and growing Ice Cross. They’ll explore the parallels between growing a sport and businesses building their communities and discuss the strategies that are proving successful.

Bonus: brace yourselves for some action as Tim hits the gym and ice rink, gearing up for a taste of the Ice Cross track! This is going to be a very fun episode packed with insights, excitement, and plenty of action.

Join us for the live broadcast 10:00 AM CT on 5/18

[https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/e3b20f40-e905-11ed-8517-1335f1f35464?utm\_source=hs\_email&utm\_medium=email&\_hsenc=p2ANqtz-\_ggp\_UrzZazXmRGlHov7Kd7pRzVmkCDmciK1RHI4aXTusrTI51BTNjByDwNKkV8el0Srtt](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/e3b20f40-e905-11ed-8517-1335f1f35464?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_ggp_UrzZazXmRGlHov7Kd7pRzVmkCDmciK1RHI4aXTusrTI51BTNjByDwNKkV8el0Srtt)

[**Register Now**](https://media.marketscale.com/B2B-Weekly-with-Tim-Maitland/en/session/e3b20f40-e905-11ed-8517-1335f1f35464?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_ggp_UrzZazXmRGlHov7Kd7pRzVmkCDmciK1RHI4aXTusrTI51BTNjByDwNKkV8el0Srtt)

---
Source: MarketScale, https://www.marketscale.com/industries/engineering-and-construction/growing-an-audience-lessons-from-launching-a-new-sport. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt