# C&R and Lincoln Electric at SEMA 2018

Published 2019-01-23 · Updated 2026-03-12 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/cr-and-lincoln-electric-at-sema-2018

> As part of PWR Advanced Cooling Technology, C&R is a top supplier of cooling solutions in the motorposrts industry. The North American headquarters has undergone a sizeable renovation to ensure our facility is prepared to support ongoing manufacturing needs with the latest technology and equipment. To meet the demands of our diverse production needs, C&R…

As part of PWR Advanced Cooling Technology, C&R is a top supplier of [cooling solutions](https://www.crracing.com/history-of-cr) in the motorposrts industry. The North American headquarters has undergone a sizeable renovation to ensure our facility is prepared to support ongoing manufacturing needs with the latest technology and equipment.

To meet the demands of our diverse production needs, [C&R](https://www.crracing.com/history-of-cr) partnered with Lincoln Electric to implement robotic welding, alongside our skilled staff of manual welders. Partnering with a vendor that shared the same values of technical and mechanical innovation, helped C&R create the ideal equipment design for our niche OEM production needs. The addition of the Lincoln Electric robotic arc-welding system, allows C&R to continue to focus on flexible manufacturing techniques while maintaining our commitment best quality production.

Watch this video as [C&R’s General Manager](https://www.crracing.com/), Jim Ryder, discusses why they chose to collaborate with Lincoln Electric, and how the benefits of the robotic welder enhance C&R’s manufacturing capabilities associated with low volume production applications.

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