# CES 2024: Transparency is at the Forefront of Consumers’ Trust Concerns in Enterprise Companies

By Grant Harrell · Published 2024-01-16 · Updated 2026-03-26 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/ces-2024-transparency-is-forefront-of-consumers-trust-concerns

> Enterprises must prioritize radical transparency about data usage to regain consumer trust in an increasingly regulated landscape

## Key points

- Enterprises must prioritize radical transparency about data usage to regain consumer trust in an increasingly regulated landscape

Block Field

How can enterprises build trust with consumers in an age where [data privacy](https://marketscale.com/industries/software-and-technology/data-privacy-laws-are-expanding-quickly-what-does-that-mean-for-u-s-companies/) and transparency are paramount?

At CES 2024, **Cindy Warner**, the [founder and CEO](https://www.prnewswire.com/news-releases/magna-and-360ofme-to-host-women-of-inforumces-networking-reception-to-connect-women-in-tech-302013565.html) of [**360ofme**](https://360ofme.com/), a company focused on bridging the trust gap between enterprises and consumers, emphasized the importance of transparency in building trust with consumers and navigating the regulatory environment.

She further highlighted the critical aspect of transparency at the show. “It’s very important. We believe that transparency is job one for a lot of these enterprise brands, that they’re very transparent about what data they’re using, how they’re using it, why they’re using it, and more importantly, that they’re getting your consent, and they’re giving you the consumer control over that data," said Warner. 

> Transparency is job one for a lot of these enterprise brands, that they’re very transparent about what data they’re using, how they’re using it, why they’re using it, and more importantly, that they’re getting your consent, and they’re giving you the consumer control over that data.
> *— Cindy Warner, Founder and CEO at 360ofme*

Tags: 360ofme, CES 2024, Cindy Warner, Consumers, data trust, enterprise, enterprises, privacy, software, Software and Technology

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