# 3D Design is Elevating Internal and External Content in Basically Every Industry

Published 2021-09-15 · Updated 2026-03-26 · Engineering & Construction on MarketScale
Canonical: https://www.marketscale.com/industries/engineering-and-construction/3d-design-is-elevating-internal-and-external-content-in-basically-every-industry

> Artist renderings help with early buy in of a product that does not yet exist, and they look great, but is what you’re seeing a true representation? I wanted to gain some insight into how industrial sectors like aerospace and automotive are leveraging 3D graphics in their content marketing strategies. I spoke with Patricia Hume,…

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Artist renderings help with early buy in of a product that does not yet exist, and they look great, but is what you’re seeing a true representation? I wanted to gain some insight into how industrial sectors like aerospace and automotive are leveraging [3D graphics](https://www.redsharknews.com/the-battle-for-realism-the-evolution-of-realtime-3d-graphics) in their content marketing strategies. I spoke with [Patricia Hume](https://www.linkedin.com/in/patricia-hume-a415b66/), CEO of [Canvas GFX](https://www.canvasgfx.com/), to learn the fundamentals behind how to deliver 3D content that speaks to each audience you want to reach.

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