# Understanding the Infrastructure of Data Centers

By Ben Thomas · Published 2025-05-06 · Updated 2026-06-08 · Energy on MarketScale
Canonical: https://www.marketscale.com/industries/energy/understanding-the-infrastructure-of-data-centers
Creator hub: Pro AV Today

> AI and cloud computing are reshaping the nation's power grid as data centers double their electricity consumption by 2030

## Key points

- AI and cloud computing are driving increased electricity usage in data centers.
- Data centers are evolving in terms of power, cooling, and design due to rising energy demands.
- Collaboration among stakeholders is crucial for sustainable and reliable data center operations.

Block Field

The rapid rise of AI technologies, cloud computing, and digital services is driving a [renewed surge in electricity demand](https://marketscale.com/industries/energy/understanding-modern-energy-infrastructure-demands-and-resiliency-needs-with-abb/) across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S. electricity grid. In fact, the Electric Power Research Institute estimates that data centers, which made up about 4 percent of U.S. electricity usage in 2023, could account for as much as [9 percent by the end of the decade](https://www.energy.gov/gdo/clean-energy-resources-meet-data-center-electricity-demand?utm_source=chatgpt.com).

> Data centers could account for as much as 9 percent of U.S. electricity usage by the end of the decade.

With energy demand accelerating and infrastructure pressure mounting, how are today's data center operators preparing for a future that demands both scalability and sustainability?

In this episode of [*Pro AV Today*](https://marketscale.com/shows/pro-av-today/), host [Ben Thomas](https://www.linkedin.com/in/benthomasproav/) speaks with [Anthony Seiler](https://www.linkedin.com/in/anthonypaulseiler/), Global Director of Data Centers Strategy at [**Johnson Controls**](https://www.johnsoncontrols.com/), to explore how the industry is navigating the growing complexity of powering, cooling, and designing next-generation data infrastructure. From global energy impacts to multi-stakeholder collaboration, Seiler offers a candid and informed perspective.

**Key takeaways from the episode include…**

-  The evolution of compute—from 6kW racks to potentially 1MW racks—demands a complete rethink of power, cooling, and spatial design in data centers. 
-  Sustainability goals are colliding with rising energy use, prompting innovations in liquid cooling, renewable integration, and energy-efficient infrastructure, though no silver bullet exists yet. 
-  Coordinating diverse stakeholders—from grid operators to IT teams—is essential for aligning long-term strategies and ensuring resiliency, redundancy, and reliability. 

### About the Guest

**Anthony Seiler** is the Global Director of Data Centers Strategy at **Johnson Controls**, where he leads strategic vision and go-to-market execution for a $3.5 billion global data center portfolio. With expertise in building technology solutions, cross-functional leadership, and market expansion, he has driven consistent double-digit CAGR growth by aligning innovation with enterprise KPIs. Seiler's career spans roles in strategy, sales, and vertical program leadership across the U.S., LATAM, and Canada, with a strong foundation in operational excellence and customer-centric growth.

Tags: Anthony Seiler, Ben Thomas, Johnson Controls, Pro AV Today

---
Source: MarketScale, https://www.marketscale.com/industries/energy/understanding-the-infrastructure-of-data-centers. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt