# How to Turn Video into Useful Text & Compelling Written Content

By Workshops And Webinars · Published 2024-10-10 · Updated 2026-03-19 · Energy on MarketScale
Canonical: https://www.marketscale.com/industries/energy/transform-video-insights-written-content

> Marketing teams can repurpose video interviews and conversations into polished written assets without starting from scratch

## Key points

- Marketing teams can repurpose video interviews and conversations into polished written assets without starting from scratch

Block Field

The last thing a marketing team wants to do is write another blog from scratch. To make them impactful, you need real, thoughtful, well-researched insights. You need to tap into the expertise in your community! Did you know **MarketScale Studio** now makes tapping into that wealth of knowledge easier than ever with our newest tool, AI Writer & Docs?

In the age of ChatGPT, it's easier than ever to get from 0 to 1 with written content. But even then, getting GPT to stay accurate on the specifics of your industry, your products, and your community is a tough task. GPT loves to hallucinate, as we know. What if it was easier to create AI-supported written content for your company, whether a blog or a Tweet? What if you could lean on your community sharing their thought leadership orally to get what you need for your next thinkpiece? What if you could leverage first-party AI, powered by your company's and thought leaders' proprietary data & insights, to feed your articles?

Join Voice of B2B and **MarketScale** Education Lead **Daniel Litwin** for a workshop on **MarketScale Studio**'s newest tools, AI Writer & Docs, which turn the video thought leadership and insights of your community into accurate and insightful written content.

> AI Writer & Docs turns the video thought leadership and insights of your community into accurate and insightful written content.

Using AI Writer & Docs, which leverages the transcripts from your video content, you can now…

- Collaborate with your colleagues Google Docs-style
- Translate your written content into different languages
- Generate multiple pieces of written content per video

…and it's all within **MarketScale Studio**.

Tags: AI, AI for writing, AI tools, B2B marketing, collaboration tools, content writing, writing

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