# The Power of Original B2B Content: MarketScale Mornings

Published 2020-02-21 · Updated 2026-06-22 · Energy on MarketScale
Canonical: https://www.marketscale.com/industries/energy/marketscale-mornings-the-power-of-original-b2b-content
Creator hub: Microdrones

> On the latest episode of MarketScale Mornings, Voice of B2B Daniel Litwin and host Taylor Raglin sat down for a discussion on all things original B2B content. In particular, the discussion turned to narrative-based content, such as the new Microdrones series, Down to Earth. Litwin and Raglin were joined by Matt Rosenbalm, Microdrones Sales Manager,…

On the latest episode of [MarketScale Mornings](https://marketscale.com/industries/marketscalemornings/), [Voice of B2B Daniel Litwin](https://marketscale.com/industries/contributors/daniel-litwin) and host Taylor Raglin sat down for a discussion on all things original B2B content.

In particular, the discussion turned to narrative-based content, such as the new [Microdrones](http://microdrones.com) series, [*Down to Earth*](https://www.dronelidar.show/).

Litwin and Raglin were joined by [Matt Rosenbalm](https://www.linkedin.com/in/matthew-rosenbalm-a3aa576b/), [Microdrones](http://microdrones.com) Sales Manager, to highlight how [*Down to Earth*](https://marketscale.com/industries/software-and-technology/new-uav-reality-surveying-series-down-to-earth/) not only provided viewers with an intimate look at the use of a drone on a surveying project, but engaged audiences in a unique way while still delivering a valuable vehicle for sharing the capabilities of Microdrones products.

[Litwin](https://marketscale.com/industries/contributors/daniel-litwin/), Raglin and Rosenbalm also touched on the importance of ancillary characters, the challenges in creating large-scale content like [*Down to Earth*](https://marketscale.com/industries/software-and-technology/new-uav-reality-surveying-series-down-to-earth/), and the future of original content at Microdrones and beyond.

Make sure to subscribe to [MarketScale Mornings](https://marketscale.com/industries/marketscalemornings/) to stay up to date with each episode!

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