Why Learner-Centric Content Gets Better Engagement
Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications. As our education systems begin returning to a ‘new…
This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.
Get featured
Want MarketScale to feature Education Technology?
Book a 15-minute demo and we'll map your Education Technology expertise to the content buyers are searching for.
Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.
As our education systems begin returning to a ‘new normal’ after the pandemic, the lessons of the last year are informing changes and innovations in the industry. Joining host JW Marshall, Laura Neville, Chief Product Officer, EVERFI, a leading ed-tech company, delves into the impact of the pandemic and what EVERFI is doing to fine-tune their products and prepare for the future.
“We don’t just build once and release to the market, we’re constantly upgrading and updating and as we’re able to innovate we’ll do that” -Laura Neville
EVERFI is dedicated to creating interesting and engaging digital curricula for today’s learners whether they’re K-12 or adults in need of continuing education. “You’ve got to meet the learner where they are but more importantly you’ve got to be quick about what you’re trying to teach and you need to design super interesting experiences that learners can identify with,” Neville said. Leveraging user feedback from students and teachers, combined with back-end data collection is essential to creating these meaningful educational experiences. “We don’t just build once and release to the market, we’re constantly upgrading and updating and as we’re able to innovate we’ll do that,” Neville said.
Neville and EVERFI have a substantial and robust curriculum in the social and emotional space and are expanding into mental wellness. Among the top three concerns of their network of teachers, the mental health space is particularly important for recovering from the disruptions of the last year.
When it comes to learning materials and professional development for adults, Neville goes into depth on how these “snackable” curriculum modules need to be bite-sized and engaging through text, interactivity, video, and motion graphics. According to Neville, “Our goal is that our users aren’t just learning something but they feel equipped so they can go take action.”
Listen to Previous Episodes of Voices of eLearning Right Here!
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Your experts belong here
Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.
