# The First Step in the ‘ADDIE’ Process – Analysis

Published 2019-12-24 · Updated 2026-07-23 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/the-first-step-in-the-addie-process-analysis

> The “A” in ADDIE stands for Analysis. During this stage, the instructional problem is clarified, goals and objectives are established, and the end goals of the course are identified. You should be looking at what types of learning constraints exist whether it be LMS limitations, regulatory limitations, language barriers, etc. You’ll also need to…

The “A” in ADDIE stands for Analysis. During this stage, the instructional problem is clarified, goals and objectives are established, and the end goals of the course are identified.

You should be looking at what types of learning constraints exist whether it be LMS limitations, regulatory limitations, language barriers, etc. You’ll also need to identify the target audience of the learning material whether that be a certain age group, skill level, a customer, an employee being onboarded, etc.

During this phase, you’ll also be establishing a timeline for the project completion and setting milestones along the way for approvals.

That was your Online Learning Minute at Marketscale. Tune into next episode where we talk about the Design phase on the ADDIE process.

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