# Educational Choice Isn’t Enough—Implementation Will Make or Break It

By Michael B. Horn · Published 2025-05-26 · Updated 2026-06-08 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/school-choice-parent-power
Creator hub: The Future of Education with Michael Horn

> The U.S. education landscape is undergoing a seismic shift as more states adopt education savings accounts (ESAs), signaling a broader push toward personalized, parent-directed learning and broader educational choice. With over a dozen states now offering universal ESA programs, debates around school choice have reached a new level of urgency. Throughout 2024, enthusiasm for…

## Key points

- Universal ESA programs are up to 30% more politically viable than those restricted to specific student populations.
- Parents want the flexibility to mix-and-match education options—tutoring, private school, extracurriculars—not just a simple school swap.
- Poor implementation risks turning ESA programs into bureaucratic systems as unpopular and restrictive as health insurance models.

Block Field

The U.S. education landscape is undergoing a seismic shift as more states adopt [education savings accounts (ESAs)](https://marketscale.com/industries/original-series/future-of-education/with-esa-demand-outpacing-supply-how-can-utah-expand-microschool-access/), signaling a broader push toward personalized, parent-directed learning and broader educational choice. With over a dozen states now offering universal ESA programs, debates around school choice have reached a new level of urgency. Throughout 2024, enthusiasm for school choice remained high, especially among parents. A survey found [70 to 75 percent of school parents](https://www.edchoice.org/engage/2024-wrapped-what-polling-revealed-about-americas-thoughts-on-education/) to be in favour of policies like education savings accounts (ESAs), charter schools, vouchers, and open enrollment. Among the general public, backing for these options also held steady, with around 60 to 65 percent expressing approval.

How can education choice be expanded in ways that actually resonate with families—and not just policymakers?

In this episode of [*The Future of Education*](https://marketscale.com/shows/the-future-of-education-with-michael-horn/), host [Michael Horn](https://www.linkedin.com/in/michaelbhorn/) sits down with [Andrew Clark](https://www.linkedin.com/in/jandrewclark/), president of [yes. every kid.](https://yeseverykid.com/), to explore the fast-evolving landscape of educational choice in the U.S. Clark, a lobbyist-turned-education-innovator, breaks down the current state of school choice, the pitfalls of narrow policy design, and how implementation decisions will define the movement’s success or failure.

Key takeaways from the conversation…

- **Universal programs are significantly more popular:** Policies open to all students are up to 30% more politically viable than those restricted to low-income or special-needs students.
- **Parents want control, not just alternatives:** Educational savings accounts that empower parents to mix-and-match learning (tutoring, private/public school, extracurriculars) are far more appealing than limited voucher models.
- **Implementation is everything:** Clark warns that overly bureaucratic ESA systems risk becoming the educational equivalent of health insurance companies—unpopular and restrictive. Instead, he advocates for parent-led models with consumer-like flexibility.

Andrew Clark is a policy strategist and education reform advocate with nearly two decades of experience leading market-driven, data-informed campaigns. As President of *yes. every kid.*, he spearheads efforts to redesign education through learner-centered, parent-empowered approaches. Previously, he held leadership roles at Americans for Prosperity and Generation Opportunity, where he focused on mobilizing grassroots support for systemic reform in education, criminal justice, and economic policy.

Tags: Andrew Clark, education savings accounts (ESAs), Michael Horn, school choice, The Future of Education, yes. every kid.

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