# People, Process, Service: What a Country’s Beer Selection Can Tell You About Its Economics

Published 2020-01-16 · Updated 2026-07-23 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/people-process-service-what-a-countrys-beer-selection-can-tell-you-about-its-economics

> This week’s episode of People, Process, Service found hosts Bill Kasko, President and CEO of Frontline Source Group, and Tyler Kern, Publisher at MarketScale sitting down with economics professor, Bob Lawson, Director of the O’Neil Center for Global Markets and Freedom at Southern Methodist University. Lawson’s book, Socialism Sucks, was the topic of conversation….

This week’s episode of People, Process, Service found hosts [Bill Kasko](https://marketscale.com/industries/contributors/bill-kasko/), President and CEO of [Frontline Source Group](https://www.frontlinesourcegroup.com/), and [Tyler Kern](https://marketscale.com/industries/contributors/tyler-kern/), Publisher at [MarketScale](https://marketscale.com/) sitting down with economics professor, [Bob Lawson](https://marketscale.com/industries/contributors/robert-lawson/), Director of the [O’Neil Center for Global Markets and Freedom](https://www.smu.edu/cox/centers-and-institutes/oneil-center) at [Southern Methodist University](https://www.smu.edu/). Lawson’s book, [Socialism Sucks](https://www.amazon.com/Socialism-Sucks-Economists-Through-Unfree/dp/162157945X), was the topic of conversation.

Lawson and his fellow economist, Benjamin Powell, set out on a world tour of socialist countries to find out what works and what doesn’t about them. The results? Lawson appreciates the economic opportunities of America, and he won’t be teaching in Venezuela anytime soon. But the most important discovery for Lawson was, the beers in these socialist countries are terrible—and such few options.

To spice up the pot for this lively conversation, Kern, Kasko, and Lawson drank their way through the episode, sampling a dozen beers, while they each guessed what country from which each beer came. Kern’s strategy: guess [Heineken®️](https://www.heineken.com/us/agegateway?returnurl=%2fus) every time, and eventually, he’d be right.

So, what exactly makes a country Socialist? Lawson dispelled some myths for Kasko and Kern. Sweden and Canada may have socialized medicine, but they still have a free market economy. Even China enjoys the benefits of the free market, albeit with government control. Lawson described the process of writing Socialism Sucks, and he shared his stories of visits to socialist countries such as Cuba and Venezuela, where government economic control results in limited choice and freedoms. And one constant remained above all—the beer in the socialist countries Lawson visited, sucked.

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