# Optometry Students Say Technology and Marketing’s Transformation Will be an Advantage in Their Future Careers

Published 2023-06-28 · Updated 2026-06-22 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/optometry-students-say-technology-and-marketings-transformation-will-be-an-advantage-in-their-future-careers
Creator hub: CooperVision

> The world of optometry is rapidly evolving with new technologies, novel strategies, and fresh perspectives are vital for maintaining the highest standards of patient care and service. The 2023 Best Practices Summit, held in Savannah, Georgia, provided an enriching platform for professional growth and education for optometry students. This year, the event highlighted the…

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The world of optometry is rapidly evolving with new technologies, novel strategies, and fresh perspectives are vital for maintaining the highest standards of patient care and service. The 2023 [Best Practices](https://coopervision.com/practitioner/best-practices) Summit, held in Savannah, Georgia, provided an enriching platform for professional growth and education for optometry students. This year, the event highlighted the unique insights from three[ young visionaries](https://marketscale.com/industries/podcast-network/coopervision/ecp-viewpoints/best-practice-scholars/) – the winners of the Best Practices Scholarship, showcasing the imminent shift in the landscape of optometry driven by the younger generation.

How do the emerging talents in the optometry field perceive the industry’s current trends and challenges? How can their perspectives help shape the future of eye care? 

For a special episode of [CooperVision](https://marketscale.com/shows/coopervision/)’s “ECP Viewpoints,” host Dr. Jennifer Palombi, the Senior Manager of Professional Education and Development, sat down to interview the recipients of the Best Practices Scholarship; Emily Benson from the Ohio State University College of Optometry, Mckayla Harr from the University of Pikeville, Kentucky College of Optometry, and Susmitha Narisetty from the Michigan College of Optometry at Ferris State University.

Several key points discussed in the episode covered:

- The increasing importance of marketing in optometry, particularly leveraging social media as an effective, low-cost tool.
- The need to continuously learn about emerging technologies in the industry to keep up with the rapid advancements.
- The importance of storytelling in connecting with patients and colleagues.

Benson, Harr, and Narisetty are all optometry students at top universities in the country. Their recognition as Best Practices Scholarship winners highlights their exceptional academic achievements and contributions to the field of optometry. Their insights offer a refreshing perspective on the current and future state of optometry, paving the way for a new generation of practitioners.

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