# How Verizon Business Utilizes UGC for Sales Enablement

By Zach Werblo · Published 2025-04-24 · Updated 2026-06-08 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/how-verizon-business-utilizes-ugc-for-sales-enablement
Creator hub: UGC for B2B

> Authentic employee voices prove more effective than traditional training for building engaged sales teams

## Key points

- Verizon uses UGC to enhance employee training and engagement.
- Authentic employee voices make training more relatable and impactful.
- Internal UGC can be leveraged for marketing and customer education.

Block Field

In this episode of [*UGC for B2B*](https://marketscale.com/shows/ugc-for-b2b/), host **David Dabney** welcomes [**Cesar Teran**](https://www.linkedin.com/in/cesarjteran/), [**Verizon's**](https://www.verizon.com/business/solutions/enterprise/) Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at **Verizon Business**.

**Cesar** shares the journey of introducing UGC into **Verizon's** training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions. He highlights that by involving real employees—those who use the products daily—the training becomes more relatable and impactful. Collaboration across teams brings a diversity of perspectives, making the content more engaging and reflective of real-world scenarios.

> By involving real employees—those who use the products daily—the training becomes more relatable and impactful.

To encourage participation, **Cesar** provides templates, coaching, and a non-judgmental environment that puts creators at ease. The result? Content that not only educates but inspires.

The conversation also explores how internal UGC can be repurposed for customer education, marketing, and employer branding, and how effectiveness is measured through engagement, knowledge retention, and behavioral change.

Looking ahead, **Cesar** sees UGC playing a key role in a decentralized, peer-driven learning model—especially as tools like AI and immersive tech come into play.

> UGC playing a key role in a decentralized, peer-driven learning model—especially as tools like AI and immersive tech come into play.

Listen in to hear how **Verizon** is leading with content created by the people who know it best.

#### [Curious about UGC? Follow the series for more episodes and expert tips!](https://marketscale.com/shows/ugc-for-b2b/)

Tags: B2B training, content collaboration, corporate training videos, employee-created content, sales enablement, training engagement, ugc, Verizon Business

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