# Harnessing New Media: Revamping Storytelling in the Digital Age

Published 2023-02-13 · Updated 2026-06-09 · Education Technology on MarketScale
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> The evolution of new media, particularly social media, is drastically reshaping our communication landscape. With this shift comes a renewed emphasis on the art of storytelling and engaging audiences. A timeless technique, often underestimated, is to “tell them what you’re going to tell them, then tell them, then tell them what you told them.” This…

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The evolution of new media, particularly social media, is drastically reshaping our communication landscape. With this shift comes a renewed emphasis on the art of storytelling and engaging audiences. A timeless technique, often underestimated, is to “tell them what you’re going to tell them, then tell them, then tell them what you told them.”

This approach helps to solidify messages and increases the probability of information retention. It’s not just applicable to traditional forms of media but has proven itself potent in the realm of digital platforms as well. This new type of media is rapidly transforming global communication dynamics, and harnessing its potential is paramount.

[Dr. Willie Jolley](https://www.linkedin.com/in/williejolley/), Hall of Fame Speaker at [Willie Jolley](https://williejolley.com/) emphasizes the importance of clarity and repetition in presentations on the [CoachYu Show](https://marketscale.com/dennis-yu/). While he acknowledges his presence in traditional media, he sees new media as a game-changer for the world. He encourages the audience to stay tuned to these developments

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