Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Giving Teachers the Confidence and Strategies to Shift Online

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   Most teachers had little experience with online teaching when…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share

Get featured

Want MarketScale to feature Education Technology?

Book a 15-minute demo and we'll map your Education Technology expertise to the content buyers are searching for.

Book a demo

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.

Most teachers had little experience with online teaching when the pandemic began. In just a few days, they were expected to translate the classroom to the internet. Voices of eLearning is always seeking to provide teachers tips and insights on how to transition successfully. Today, JW Marshall has an expert to share her knowledge, Courtney Ostaff. Ostaff literally wrote the book on the subject, as she’s the author of The Teaching Online Handbook.

The discussion began with an origin story and Ostaff’s first online teaching role. She was a grad student, not planning to become an educator when her program head received a grant to teach computers online. “My first experience was reading a book online, and I was terrible. But nobody knew anything about teaching online 20 years ago,” she said.

Her skillsets and expertise grew over the years, and when the pandemic hit, a friend told her she should “write a book,” and she did.

“Some thought they’d just turn the camera on and do what they did in the classroom, and it’s not effective,” Ostaff commented.

In discussing the book, Ostaff mentioned she structured it like she does her classes. She also said, “It’s not as much as what you do in that Zoom session as what happens offline.”

To make offline and online work, she uses content modules, which are digital folders, and there’s one for every week for every class for students.

When asked about the best use of live time, she responded, “Answer student questions and present new material in a way they can grasp it and do their assignments.”

The biggest challenge she and most teachers face is keeping student’s attention. “They can tune you out, and there’s not much you can do about it. I try to create an expectation that it’s going to be a positive experience and keep pinging them to keep their attention every few minutes,” she said.

Having a set structure to class is essential for Ostaff so that it becomes a habit. She also talked about relationships with parents and the importance of it. “Assume that parents will see your lessons. Learn to be respectful of family time, which is why I don’t have weekend homework, and trust them.”

Listen to Previous Episodes of Voices of eLearning Right Here!

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

A recent survey conducted by AIRC shows that U.S. educational institutions are increasingly adopting fixed-fee and net-tuition models for agency commissions instead of traditional percentage commissions. These institutions pay approximately $2,000 to $3,500 for each enrolled international student. The survey analyzed responses from 61 institutions across 26 states.

  • 01Educational institutions in the U.S. pay $2,000–$3,500 per international student as agency commission.
  • 02Fixed-fee and net-tuition models are gaining popularity over traditional percentage-based commissions.
  • 03The AIRC survey included 61 institutions from 26 different states.

Aug 12, 2026

Work Generated Learning with Andrew Salmon of Intangled Learning

Work Generated Learning with Andrew Salmon of Intangled Learning

Andrew Salmon of Intangled Learning explores how learning can be generated through work experience. This approach integrates practical workplace skills with educational growth. Technologies in education are evolving to support this type of learning environment.

  • 01Workplaces can serve as a powerful arena for learning new skills.
  • 02Education technology is advancing to better integrate on-the-job learning with formal education.
  • 03Integrating learning with work helps bridge the gap between theoretical knowledge and practical application.

Aug 7, 2026

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

DisruptED in the D: How Michigan Central is Changing the Landscape of Detroit with Beth Kmetz-Armitage

The article discusses how Michigan Central is transforming the landscape of Detroit, with insights from Beth Kmetz-Armitage. The project aims to revitalize the area through innovative education-technology initiatives. Ron Stefanski covers the impact of these changes on the local community.

  • 01Michigan Central is revitalizing Detroit.
  • 02Education-technology plays a key role in the transformation.
  • 03Beth Kmetz-Armitage shares insights on the project.

Jul 15, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512