# Employing Technology Is the New Hire Hotels Need to Counter Staffing Shortages

By Calvin Stovall · Published 2023-12-08 · Updated 2026-06-09 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/employing-technology-hotel-staffing-shortages

> Hotels are turning to automation and digital tools to fill gaps that wage increases and scheduling flexibility alone cannot solve

## Key points

- Over 80% of hotels report difficulties filling staffing positions.
- Automation and digital tools are being adopted to address staff shortages.
- The Mountain View Hospitality Academy is launching a training program to support the hospitality industry.

Block Field

Facing critical staffing shortages, over [80% of hotels](https://www.hotelmanagement.net/operate/82-surveyed-hotels-report-staffing-shortages) struggle to fill positions despite offering higher wages and flexible hours, as reported by a recent American Hotel & Lodging Association survey. While slightly improved since May 2022, this situation highlights a significant challenge in the hospitality industry, with housekeeping roles being the most urgently needed.

> Over 80% of hotels struggle to fill positions despite offering higher wages and flexible hours.

In response to similar challenges, the [Mountain View Hospitality Academy](https://www.mobilecomunidad.org/index.php/mountain-view-hospitality-academy/) in Fort Davis is launching an [innovative training program](https://bigbendsentinel.com/2023/11/21/new-hospitality-academy-seeks-to-address-tourism-industry-labor-shortage/) in early 2024 aimed at equipping locals, especially high school students and adults, with skills for the hotel and restaurant industry. This initiative, supported by **Mobile Comunidad** and in partnership with **Cornell University**, offers affordable, accredited training and internships, addressing the staffing needs in the region's burgeoning tourism sector.

Until the staffing shortages decrease, how can the hospitality industry navigate these ongoing labor challenges while ensuring a positive and memorable guest experience?

[Calvin Stovall](https://www.linkedin.com/in/calvinstovall/), a Hospitality Historian & Keynote Speaker, and CEO of [ICONIC Presentations LLC](https://iconicpresentations.net/), recommends strategically using technology to supplement staffing shortages and enhance guest satisfaction.

"Anything technology related, anything you can do to streamline operations or anything that you can do even from an entertainment standpoint to make that experience more memorable is going to, of course, affect in a positive way customers' guest satisfaction," Stovall said.

> Anything technology related, anything you can do to streamline operations or anything that you can do even from an entertainment standpoint to make that experience more memorable is going to, of course, affect in a positive way customers' guest satisfaction.
> *— Calvin Stovall, Hospitality Historian & Keynote Speaker, CEO of ICONIC Presentations LLC*

Tags: Calvin Stovall, hotel staffing shortages, hotel technology, ICONIC Presentations, Mountain View Hospitality Academy, Thought Leadership

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