# Media and Brand-Building in the Digital Age: Brandon Amoroso’s Insights on Leveraging Tech for Success

By Ron Stefanski · Published 2024-05-24 · Updated 2026-03-25 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/brandon-amoroso-media-brand-building-secrets

> Brands must abandon traditional advertising playbooks as digital-native audiences demand authenticity and innovation over conventional marketing tactics

## Key points

- Brands must abandon traditional advertising playbooks as digital-native audiences demand authenticity and innovation over conventional marketing tactics

Block Field

The world of media and brand-building is evolving at a breakneck pace. Traditional large agencies focusing on broadcast news are being replaced by innovative approaches leveraging new technologies. According to [recent research](https://magazine.wharton.upenn.edu/digital/branding-to-earn-millennials-trust/), 84% of millennials don't trust traditional advertising, highlighting the urgent need for new strategies. So, how are companies adapting to this shift?

> 84% of millennials don't trust traditional advertising, highlighting the urgent need for new strategies.

In this episode of [DisruptED](https://marketscale.com/shows/disrupted/), host [Ron J. Stefanski](https://www.linkedin.com/in/ronjstefanski/) sits down with [**Brandon Amoroso**](https://www.linkedin.com/in/brandonamoroso/), the Founder and President of [**Electriq**](https://www.electriqmarketing.com/), to delve into these pressing questions. Brandon shares his journey from a college student freelancing in LA to leading a rapidly growing digital agency. He also provides valuable insights into developing a successful media and brand-building strategy in today's digital age.

Main Points of Conversation:

– The journey from freelancing to leading a successful digital agency.

– Leveraging technology, like **Shopify**, to innovate in the media and marketing space.

– The[ importance of authenticity](https://marketscale.com/industries/business-services/greg-bryk-authenticity-in-branding/) and personal connections in client retention.

### About the Guest

**Brandon Amoroso** is recognized as one of Forbes' 30 under 30. He started his journey at USC, where his interest in digital entrepreneurship and SEO led him to create a thriving digital agency. His innovative approach and dedication have made Electriq a leader in the industry.

Tags: Brandon Amoroso, DisruptED, Electriq, Ron J Stefanski

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