# ACE Designer Discusses the Student Experience

By Education Technology · Published 2023-09-18 · Updated 2026-03-25 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/ace-designer-discusses-the-student-experience

> A design leader shares how strategic UX choices help prospective students navigate their college search independently

## Key points

- A design leader shares how strategic UX choices help prospective students navigate their college search independently

Nicholas Lee, a UX/UI Design Lead at ACE plays a crucial role in enhancing the web experience for prospective students. He's focused on making the website user-friendly and enjoyable, from the first visit to potentially connecting with an enrollment counselor. The team's goal is to provide answers to as many questions as possible directly on the site, aiming to empower visitors to find information at their own convenience. The team's goal is to provide answers to as many questions as possible directly on the site, aiming to empower visitors to find information at their own convenience.

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