# A New Era For An Old Team

Published 2018-08-31 · Updated 2026-06-09 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/a-new-era-for-an-old-team

> Nobody Will Wait For You To Catch Up It is said that football is religion in Texas. The sport’s roots run deep in the state and it produces some of the best talent in the high school, college and professional ranks annually. Naturally, there is plenty of interest in the Dallas-Fort Worth metroplex. However, to…

### Nobody Will Wait For You To Catch Up

It is said that football is religion in Texas. The sport’s roots run deep in the state and it produces some of the best talent in the high school, college and professional ranks annually. Naturally, there is plenty of interest in the Dallas-Fort Worth metroplex.

However, to get people out of the sports bar and into a stadium on a 100-degree Saturday, football programs must provide more than a seat. This is what University of North Texas athletic director Wren Baker spends each day focusing on.

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