# 5 Benefits of Digital Signage on College Campuses

Published 2019-01-24 · Updated 2026-06-09 · Education Technology on MarketScale
Canonical: https://www.marketscale.com/industries/education-technology/5-benefits-of-digital-signage-on-college-campuses

> Digital signage is becoming a common element on college campuses nationwide. Users of digital signage are finding the technology cost-effective and simpler than they imagined. It makes sense that institutions of higher learning would make the smart move to digital signage. This tech can greatly benefit a university in a variety of ways: Communicate urgent…

[Digital signage](https://www.reflectsystems.com/reflectview) is becoming a common element on college campuses nationwide. Users of digital signage are finding the technology cost-effective and simpler than they imagined. It makes sense that institutions of higher learning would make the smart move to digital signage. This tech can greatly benefit a university in a variety of ways:

### Communicate urgent information:

- Provide updates on weather and crime alerts.
- Provides updates on less urgent but still important messages around campus.

#### Reinforce your institution’s story and values to visitors:

- Promote upcoming events such as sporting events, art galas, and fundraisers.
- Draw in prospective students on tours by welcoming visitors with targeted information.

### Earn additional revenue with a measurable sales increase:

- Revenue is generated via promotion of campus bookstores, food kiosks, and erchandise stands.
- Also advertise with promoted content on your network through brand partnering and cross-selling.

### Offer wayfinding services:

- Guides foot traffic for students and visitors.
- Share information about the history of the school, must see sites and tips on where to eat and shop.

**Use of Social integration:** Encourage visitors to post pictures around campus to social media with specific hashtags.

- Stream user-generated content to your signage to deliver social recognition.
- User generated content strengthens the community and promotes school spirit.
- Invite guests to join your university’s e-mail list and follow on social media.

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