# Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth

By Troy Ashby · Published 2026-01-08 · Updated 2026-06-26 · Business Services on MarketScale
Canonical: https://www.marketscale.com/industries/business-services/supporting-parents-is-a-business-strategy-a-cfos-perspective-on-retention-trust-and-long-term-growth
Creator hub: Beyond the Ledger

> CFO Jessica Greiner on why supporting working parents through trust-based flexibility is a retention and growth strategy, not a perk.

## Key points

- Supporting working parents is a strategic business approach.
- Trust-based flexibility can enhance employee retention.
- Such strategies contribute to long-term organizational growth.

On this episode of Beyond the Ledger, host Troy Ashby talks with a leader shaping accounting and finance. Watch the full conversation above.

On Beyond the Ledger, CFO Jessica Greiner explains why supporting working parents through trust-based flexibility helps retain talent and drive long-term business growth.

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