# ProSight Sets Sept. 22 Deposits Webinar Amid Bank Planning

By MarketScale Newsroom · Published 2026-09-13 · Business Services on MarketScale
Canonical: https://www.marketscale.com/industries/business-services/sept-22-is-the-deposits-checkpoint-that-locks-in-2027-pricing-and-staffing-plans

> ProSight will hold its next State of U.S. Deposits webinar Sept. 22, 2026, covering consumer and small-business deposit trends.

## Key points

- ProSight's State of U.S. Deposits webinar series runs quarterly in 2026; the Sept. 22 session includes live Q&A and runs 2:00 to 3:00 p.m. ET.
- BAI Banking Strategies states ProSight's benchmarking is used by all top 20 retail banks and most leading direct banks.
- Deposit, branch, and digital teams may reference external sources like ProSight's data alongside internal data as one input during year-end planning.

ProSight Financial Association will hold the next installment of its State of U.S. Deposits quarterly webinar series on Sept. 22, 2026, running from 2:00 to 3:00 p.m. ET, according to BAI Banking Strategies' Banking Trends & Outlook page. The session is described as covering consumer and small-business deposit trends and year-end strategy signals, with live Q&A included.

## What the webinar series covers

The Sept. 22 session is part of ProSight's 2026 quarterly webinar series on U.S. deposits, BAI Banking Strategies reported. Earlier installments in the series included a Q2 2026 webinar recorded June 3, 2026, which combined ProSight's deposit data with insight from the Equifax IXI Network Wealth Trends Report, a dataset described by BAI Banking Strategies as tracking U.S. household wealth across more than 130 million households using data from over 90 financial institutions.

ProSight's broader research program includes the ProSight Banking Outlook, formerly known as the BAI Banking Outlook, which BAI Banking Strategies describes as an annual survey study fielded to U.S. consumers across generations and to banking executives. The program is designed to gauge consumer and banker sentiment along with banker investment priorities and business challenges, according to the 2025 Outlook download page. BAI Banking Strategies states that ProSight's benchmarking is used by all top 20 retail banks and most leading direct banks, though the source material provided does not include specific numeric findings from the 2025 or 2026 survey cycles.

## Why the timing is noted

Late September is a period when many banks work through 2027 budget planning and workforce decisions for branches and contact centers, though the sources reviewed do not specify how any individual bank's schedule aligns with the ProSight webinar date. The webinar itself does not set or lock in pricing or staffing plans; it is one data source among several that deposit, branch, and digital teams may reference during planning.

Separately, Deloitte's 2023 banking and capital markets outlook, published Sept. 28, 2022, argued that macroeconomic pressures would be felt unevenly across banking business lines including retail banking, commercial banking, transaction banking, and payments, according to Deloitte Insights. That outlook is more than three years old and reflects conditions described at the time of publication rather than current 2026 conditions.

## MarketScale analysis

MarketScale analysis: Banks evaluating deposit strategy alongside year-end planning may find value in comparing internal deposit trend data against external benchmarking sources such as ProSight's survey program, rather than relying on either source alone. Because the available source material does not include specific figures from ProSight's most recent survey cycles, any comparison would need to draw on ProSight's published reports or webinar content directly rather than the summary described here.

## Sources

- [Banking Industry Trends & Outlook - ProSight Financial Association](https://www.bai.org/research-and-benchmarking/bai-banking-outlook/) (BAI Banking Strategies)
- [2023 banking and capital markets outlook](https://www.deloitte.com/us/en/insights/industry/financial-services/financial-services-industry-outlooks/banking-industry-outlook-2023.html) (Deloitte Insights)
- [ProSight Banking Outlook: 2025 trends](https://info.bai.org/_res-2025-prosight-banking-outlook.html) (BAI Banking Strategies)

Tags: banking, deposits, ProSight, BAI Banking Strategies, financial services

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