# NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

By Joanna Massey · Published 2024-01-17 · Updated 2026-05-19 · Business Services on MarketScale
Canonical: https://www.marketscale.com/industries/business-services/intellectual-property-ai-era-nyt-lawsuit
Creator hub: Experts Talk

> Media companies are forcing a reckoning over who profits when AI systems train on published content

## Key points

- The NYT vs. OpenAI lawsuit highlights the tension between AI development and intellectual property rights for media companies.
- Media organizations argue they should receive ongoing compensation when their content is used to train AI models.
- The outcome of this legal battle could establish industry-wide standards for AI licensing and content compensation.

Block Field

In the wake of [The New York Times' lawsuit against OpenAI and Microsoft](https://media.marketscale.com/Experts-Talk-New-York-Times-vs--OpenAI-Who-Will-Win-the-AI-Copyright-Battle/en/registration) for allegedly [using its content without compensation](https://www.reuters.com/legal/transactional/ny-times-sues-openai-microsoft-infringing-copyrighted-work-2023-12-27/), the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: [How should media outlets be compensated](https://theconversation.com/the-new-york-times-lawsuit-against-openai-could-have-major-implications-for-the-development-of-machine-intelligence-220547) for the use of their content by AI technologies like large language models, and what does this mean for the protection of intellectual property in the AI era?

[**Joanna Dodd Massey**](https://www.linkedin.com/in/joannadoddmassey?original_referer=https%3A%2F%2Fwww.google.com%2F), Ph.D., an Independent Director at the [Hollywood Foreign Press Association](https://goldenglobes.com/) with a rich background in technology, psychology, and media, and former communications leader at major corporations like **CBS** and **Condé Nast**, offered a compelling perspective on this issue.

"The question is, how much should they be paid? So, and I think there's two levels to that payment, in my estimation. One of them is, how much should they be paid for the information that was used to initially train the LLMs? And then the second question is, how much should they continue to be paid on a regular basis to allow the LLMs access into their databases to continue to be trained and to continue to be able to give out information?" Dr. Massey said.

> How much should they continue to be paid on a regular basis to allow the LLMs access into their databases to continue to be trained and to continue to be able to give out information?
> *— Joanna Dodd Massey, Ph.D., Independent Director at Hollywood Foreign Press Association*

Tags: ChatGPT, Dr. Joanna Dodd Massey, Hollywood Foreign Press Association, microsoft, OpenAI, The New York Times

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