# How Interactive Workshops Transformed Engagement: Insights from Gary Hubbard and Jacqui Barber at IPS Global 2026

By MarketScale · Published 2026-04-09 · Updated 2026-05-29 · Business Services on MarketScale
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> In an era where global teams increasingly rely on digital communication, the value of in-person connection has taken on renewed importance, especially in high-stakes industries like advanced manufacturing and packaging. Sales organizations, in particular, are rediscovering that m

## Key points

- Interactive, in-person workshops drove measurably stronger engagement compared to digital-only formats for global sales teams.
- Advanced manufacturing and packaging industries are rediscovering the strategic value of face-to-face collaboration.
- Structured workshop design, as demonstrated by Hubbard and Barber, plays a critical role in translating content into actionable outcomes.

In an era where global teams increasingly rely on digital communication, the value of in-person connection has taken on renewed importance, especially in high-stakes industries like advanced manufacturing and packaging. Sales organizations, in particular, are rediscovering that meaningful collaboration often happens not in inboxes, but in shared spaces where ideas can be challenged, refined, and energized in real time.

That shift was evident at TekniPlex’s recent IPS Global Sales Meeting, where a deliberate move toward interactive workshops signaled a broader evolution in how companies approach internal alignment. By breaking into smaller groups, participants were able to surface regional nuances, cultural differences, and frontline insights that might otherwise remain unspoken in larger, more traditional formats. The overwhelmingly positive feedback underscores a growing appetite for environments that prioritize dialogue over presentation and participation over passive listening.

At the same time, the conversations reflected a sharpened focus on strategic discipline—particularly around contract management and the importance of understanding long-term implications before committing to customer demands. As sales teams navigate increasingly complex global markets, the balance between responsiveness and thoughtful decision-making has never been more critical—and it’s a theme that Gary Hubbard and Jacqui Barber explore further in their reflections from the TekniPlex IPS Global Sales Meeting in Mexico City.

Tags: Contract management, Gary Hubbard, global sales strategy, IPS Global Sales Meeting 2026, Jacqui Barber, Mexico City sales conference, sales collaboration, team connection, TekniPlex, workshop engagement

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