Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Global Alignment in Action: Insights from Dirk de Mulder at the IPS Global Sales Meeting in Mexico City

At the IPS Global Sales Meeting in Mexico City, TekniPlex's Dirk de Mulder discussed how global alignment has become essential rather than optional for modern manufacturers. The conversation highlighted how cross-continental collaboration and structured global gatherings drive innovation and commercial cohesion. TekniPlex is actively rethinking how its teams work together across regions to stay competitive in an interconnected marketplace.

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

By MarketScale · Dirk De MulderEmea TeamGlobal BusinessGlobal Sales Strategy
Share

Key takeaways

01

Global alignment is now a necessity, not just a strategic advantage, for manufacturers operating across multiple regions.

02

In-person global sales meetings, such as TekniPlex's IPS gathering in Mexico City, play a key role in fostering collaboration and shared direction.

03

Innovation in manufacturing increasingly emerges from cross-border teamwork and unified go-to-market strategies.

In an increasingly interconnected manufacturing landscape, global alignment is no longer a strategic advantage—it’s a necessity. Companies like TekniPlex are leaning into this reality by rethinking how their teams collaborate across continents, recognizing that innovation often happens at the intersection of diverse markets. The shift from presentation-heavy meetings to interactive workshops reflects a broader evolution in corporate culture, where dialogue and shared problem-solving are valued over top-down communication.

By bringing together regional expertise—from Brazil’s advancements in venting materials to India’s growing agrochemical potential—organizations can accelerate both learning and execution. These gatherings are not just about exchanging ideas; they are about translating insights into actionable strategies that drive growth in real time. Just as importantly, they reinforce the human connections that underpin global business, reminding teams that behind every supply chain and contract is a network of people working toward common goals.

As TekniPlex continues to expand its international footprint, the emphasis on collaboration, adaptability, and knowledge-sharing will be critical to staying ahead in a competitive market. To explore how these themes came to life at the IPS Global Sales Meeting in Mexico City, we turn to Dirk de Mulder, Senior Director of Sales at TekniPlex.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Business Services expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

B2B e-commerce now outpaces retail online sales by more than 3x — what that means for procurement teams

B2B e-commerce now outpaces retail online sales by more than 3x — what that means for procurement teams

Global B2B e-commerce sales significantly surpass consumer retail online sales, driven largely by millennial buyers with a preference for digital procurement. This trend necessitates that procurement teams reevaluate their strategies to accommodate the growing demand for digital solutions.

  • 01B2B e-commerce sales are over three times larger than consumer retail online sales.
  • 02Millennial buyers are driving the demand for digital procurement solutions.
  • 03Procurement teams need to adapt their strategies to leverage the growth in B2B e-commerce.

Jul 21, 2026

The Early Scale: 95% of B2B Marketers Use AI, But Fewer Than 40% Say It Works

The Early Scale: 95% of B2B Marketers Use AI, But Fewer Than 40% Say It Works

A significant portion of B2B marketers, 95%, are utilizing AI, though less than 40% find it effective. A major $67 billion utility merger is currently undergoing regulatory review. Additionally, while Spain's World Cup victory is notable, the bigger commercial impact is seen in the enterprises that developed infrastructure surrounding the event.

  • 0195% of B2B marketers use AI, but less than 40% find it effective.
  • 02A $67 billion utility merger is starting its regulatory process.
  • 03Enterprises that invested in World Cup infrastructure see substantial commercial benefits.

Jul 21, 2026

Kyndryl's 2026 People Readiness Report: AI is spreading fast, but most workforces aren't ready

Kyndryl's 2026 People Readiness Report: AI is spreading fast, but most workforces aren't ready

Kyndryl's 2026 People Readiness Report reveals a rapid spread of AI adoption, with 57% of enterprises integrating AI into core processes. Despite this, only 23% of business leaders feel confident that their workforce is fully prepared to harness AI effectively. The report highlights a significant gap in workforce readiness concerning AI deployments.

  • 0157% of enterprises now incorporate AI in their core processes.
  • 02Only 23% of leaders believe their workforce is fully prepared to use AI.
  • 03There's a significant gap in workforce readiness for AI adoption.

Jul 21, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

About the Experts

M
MarketScale
DD
Dirk de Mulder

IPS Global Sales Leader

TekniPlex

Dirk de Mulder is a global sales leader at TekniPlex, a diversified manufacturer of packaging and industrial solutions. He participated in the IPS Global Sales Meeting in Mexico City, where he shared insights on cross-continental team collaboration and global alignment strategies.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512