Skip to content
MarketScale
‹ Back to IndustriesBuilding Management

FDA SHIFTS TO CFU LABELING FOR SUPPLEMENTS, STILL COMES UP SHORT ACCORDING TO EXPERTS

In September 2018, the FDA issued a draft guidance on how to label supplements containing live microbials. The announcement presents the organization’s “intent to exercise enforcement discretion to allow supplement companies to use colony forming units (CFUs) when declaring the quantity of live microbials on a Supplement Facts Label.”  Why the Guidance Was Issued The new guidance…

This story was produced through MarketScale. See how Building Management teams put it to work with Customer Stories & Case Studies.

Share
FDA SHIFTS TO CFU LABELING FOR SUPPLEMENTS, STILL COMES UP SHORT ACCORDING TO EXPERTS

In September 2018, the FDA issued a draft guidance on how to label supplements containing live microbials. The announcement presents the organization’s “intent to exercise enforcement discretion to allow supplement companies to use colony forming units (CFUs) when declaring the quantity of live microbials on a Supplement Facts Label.”

 Why the Guidance Was Issued

The new guidance comes in response to a widespread disagreement over the use of the weight of ingredients versus colony forming units (CFUs). The new guidance does allow manufacturers to incorporate CFUs; however, weight must still be included on the label, and listed in order of predominance by mass quantity.

Despite the fact that the FDA believes “CFUs provide a useful description of the quantity of live microbial dietary ingredients,” it rejected a petition from the International Probiotics Association to list ingredients only by CFUs rather than weight. While disappointed that the FDA denied the petition, the IPA still considers the new guidance a victory in promoting the use of CFUs. Although weight, which has proven to be an inaccurate way to measure microbials, will continue to be a requirement, the addition of CFUs in live microbial labeling provides consumers with more information to choose the best product for them.

FDA Will Allow CFU Labeling, But Supplements Must Meet 7 Requirements

 The FDA will permit CFU labeling of microbial dietary ingredients provided the following requirements are met:

  1. The quantity is first listed in terms of weight.
  2. The declaration of quantity in CFUs is expressed in a manner that is clearly separate and readily distinguishable from the weight, e.g., as a parenthetical or in a subset line.
  3. The declaration of the quantity in CFUs is formatted in clear terms that can easily be understood by a common reader, e.g., 10 billion or 300* (where the unit that “*” is intended to represent is a typical measurement of CFUs, and is clearly indicated elsewhere in the Supplement Facts label).
  4. The declaration of quantity in CFUs is accurate and not misleading, does not render misleading other aspects of the Supplement Facts label, or other aspects of the product label.
  5. The declaration of quantity in CFUs measures only live microbial ingredients and does not include inactive, dead, or nonviable organisms.
  6. Live microbial dietary ingredients in a proprietary blend are listed in descending order of predominance by weight; and
  7. The product label otherwise complies with all applicable laws and regulations.

 Scientists Prefer CFUs to Measure Live Microbials

CFUs are the scientifically accepted unit of measurement for probiotics. Rather than painstakingly counting every cell individually under a microscope, scientists dilute a sample of microbes and spread it across a Petri plate, allowing them to count groups of microbes, called colonies, with the naked eye. However, each CFU doesn’t necessarily correspond to a single microbe. But if the cells stick together in lumps or chains, the CFU instead refers to these groupings. Each colony is assumed to have grown from a single colony-forming unit, or CFU.

 CRN Commends Guidance but Has Reservations

Another group advocating for CFU usage is the Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry. While the news of the draft guidance was indeed hopeful, they worry it doesn’t go far enough. Like the IPA, CRN’s main concern is that weight, which must still be included in labeling, isn’t an accurate measurement for determining live microbial counts in products.

CRN thinks the FDA is heading in the right direction but cautions that a “dual listing of ingredient quantity in weight and CFUs presents conflicting product labeling information and puts responsible industry members in an untenable position.”

Why This Matters to Supplement Companies

 At present, the FDA is garnering much feedback on their draft guidance, opinions which may alter their current stance that weight must be included in supplement labeling. Deerland Probiotics & Enzymes wants to ensure that the industry stays abreast of regulatory changes. By subscribing to our blog, Digestible, you can remain current with market trends and regulatory developments that affect how the supplements you sell must be labeled, and the best way to communicate any changes with your customers.

Lear more at deerlandenzymes.com

Building Management: are you visible to AI?

Before they reach out, Building Management buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Building Management expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Building Management expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Building Management Insights

Commercial real estate market set to reach $703 billion by 2035 as data centers and hospitality lead growth

Commercial real estate market set to reach $703 billion by 2035 as data centers and hospitality lead growth

The global commercial real estate (CRE) market is expected to expand significantly, growing from $468 billion in 2026 to $703 billion by 2035. Key drivers of this growth include the hospitality sector and industrial logistics. Data centers are also contributing to the market's projected expansion.

  • 01The global CRE market is projected to grow from $468 billion in 2026 to $703 billion by 2035.
  • 02Hospitality and industrial logistics are the fastest-growing sectors within the CRE market.
  • 03Data centers play a crucial role in driving the growth of the CRE market.

Jul 21, 2026

Atlanta commercial real estate roundup: federal downsizing, capital deals, and new development signals

Atlanta commercial real estate roundup: federal downsizing, capital deals, and new development signals

Atlanta's commercial real estate market is seeing significant activity with a federal lease reduction, a major office acquisition, and the arrival of new suburban tenants. A $50 million office building has been acquired, and seven new tenants are entering the suburban real estate market. Additionally, a hospital filing adds to the dynamic changes in the region's commercial real estate landscape.

  • 01A $50 million office building has been acquired in Atlanta.
  • 02Seven new tenants are moving into the suburban areas of Atlanta.
  • 03A federal lease cut is affecting Atlanta's commercial real estate market.

Jul 16, 2026

Industrial real estate's mid-2026 signals: long leases, inland hubs, and a power crunch reshaping demand

Industrial real estate's mid-2026 signals: long leases, inland hubs, and a power crunch reshaping demand

The industrial real estate sector in mid-2026 is experiencing changes due to long lease terms, energy constraints, and trade policy uncertainties. These factors are significantly affecting how industrial real estate operators manage demand and plan their strategies. Inland hubs are becoming more significant as companies seek to adapt to these changes.

  • 01Long lease terms are impacting industrial real estate strategies.
  • 02Energy constraints are reshaping demand in the sector.
  • 03Trade policy uncertainties are influencing industrial real estate operations.

Jul 15, 2026

Explore More Building Management Insights

Read more expert perspectives from across Building Management.

Browse Building Management Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Building Management and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512