Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

Crawl Walk Run

For legal department operations professionals embarking on their journey of collecting contract data and improving business through contract data, it’s important to approach it with a crawl-walk-run mentality. In the crawl phase, focus on establishing a baseline landscape of contracting activity by analyzing contract volumes, types of templates used, business units involved, and…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Promoted content from Icertis on MarketScale.

Share

For legal department operations professionals embarking on their journey of collecting contract data and improving business through contract data, it’s important to approach it with a crawl-walk-run mentality. In the crawl phase, focus on establishing a baseline landscape of contracting activity by analyzing contract volumes, types of templates used, business units involved, and geographies where contracts are signed.

In the walk phase, progress to collecting data on contract value, turnaround times, and process delays to identify inefficiencies and make informed decisions for process improvement. In the run phase, more mature organizations can delve into analyzing deviations from standard language and approved processes, as well as evaluating obligations and performance post-execution. Taking incremental steps and gradually expanding the scope of data collection and analysis will lead to a more successful contract life cycle management data program.

Video TranscriptExpand ↓

And of course everyone's digital transformation journey is different. What would you say to an LDO that's just at the beginning of this consequential journey of collecting contract data and improving business via contract data? Yeah. I think what legal department operations professionals know is that any KPI program, any data program is not built overnight. Rome was not built, you know, in a day. But I have found that the organizations that have been most successful in building a contract life cycle management data program, approach this with a crawl walk run mentality. So where does that start? Yeah. So if an organization for legal department is just starting out And they're in that crawl phase, one of the things I recommend is looking at contract volumes. That could be volumes of company paper versus third party paper. It could be the types of templates that are used, the business units that are originating the request or the geographies where the contracts are signed. So this crawl phase is about setting a baseline landscape of your contracting activity. For those organizations that are moving from this crawl phase, to the walk phase, we see LDO's collecting the following. It is contract value. Turnaround times, delays in process. And the reason why they're collecting those things in this next phase, this walk phase, is because once you have a baseline, you can begin to understand the process, the inefficiencies that exist in that process, and to start make decisions to help remove some of that friction out of the contracting process. Finally, companies after they go from a choral phase to the walk phase, they are off to the races and running. So for those organ so for those organizations that we see who are most mature, they are looking at things like deviation from standard language, They're looking at deviations from approved processes. And for our highly mature organizations, we see them taking a very deep look and analysis on their obligations and obligations performance post execution.

Icertis

Part of this channel

Icertis

AI-powered contract intelligence for global enterprise compliance and growth.

Visit the channel →

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Architecture & Design Insights

Commercial real estate market set to reach $703 billion by 2035, with hospitality and data centers leading growth

Commercial real estate market set to reach $703 billion by 2035, with hospitality and data centers leading growth

The global commercial real estate market is anticipated to expand from $468 billion in 2026 to $703 billion by 2035. The hospitality sector and data centers are expected to be significant drivers of this growth. This expansion highlights the increasing demand for commercial real estate investments in these sectors.

  • 01The global commercial real estate market is expected to grow to $703 billion by 2035.
  • 02Hospitality assets and data centers are primary drivers of this market growth.
  • 03Commercial real estate demand is transitioning towards sectors with substantial digital infrastructure needs.

Jul 18, 2026

Greystone closes $137M affordable housing fund targeting 1,960 units across 20 properties

Greystone closes $137M affordable housing fund targeting 1,960 units across 20 properties

Greystone has closed a $137 million affordable housing fund to develop 1,960 units across 20 properties. Additionally, a proposal in Hell's Kitchen aims to add 1,000 homes to New York City's housing supply. Both initiatives aim to address affordable housing shortages in urban areas.

  • 01Greystone has established a $137 million fund for affordable housing projects.
  • 02The fund will support the development of 1,960 units across 20 properties.
  • 03A proposal for Hell's Kitchen could add 1,000 new homes to NYC's housing market.

Jul 16, 2026

CRE operators are choosing retrofits over new builds as costs and uncertainty rise

CRE operators are choosing retrofits over new builds as costs and uncertainty rise

Commercial real estate (CRE) operators are increasingly opting for retrofitting existing buildings instead of new construction. This trend is driven by rising costs and uncertainties in the market. CRE owners are using strategies like open protocols, ASHRAE Guideline 36, and IP-native systems to modernize aging properties efficiently.

  • 01CRE operators prefer retrofitting over new builds due to cost and uncertainty.
  • 02Techniques like open protocols and ASHRAE Guideline 36 are instrumental in retrofitting.
  • 03Retrofits provide a cost-effective solution for modernizing aging buildings.

Jul 15, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512