# AR Engineers are Honing Their Chops on Social Media Effects

Published 2021-09-10 · Updated 2026-03-26 · Architecture & Design on MarketScale
Canonical: https://www.marketscale.com/industries/architecture-and-design/ar-engineers-are-honing-their-chops-on-social-media-effects

> AR filters are becoming not only a fan favorite for social media platforms, but a point of direct investment. Following in Facebook and Snapchat’s footsteps, TikTok is investing in its own AR experiences development hub, Effect House, where interested developers can apply to create engaging augmented reality filters and effects for the platform. Why is…

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AR filters are becoming not only a fan favorite for social media platforms, but a point of direct investment. Following in Facebook and Snapchat’s footsteps, TikTok is [investing](https://techcrunch.com/2021/08/23/tiktok-is-building-its-own-ar-development-platform-tiktok-effect-studio/) in its own AR experiences development hub, [Effect House](https://effecthouse.tiktok.com/), where interested developers can apply to create engaging augmented reality filters and effects for the platform.

Why is AR, though, especially crowd-sourced AR, such a focus for social media platforms right now? And if TikTok’s beta-tested platform becomes a permanent staple, how will this change the landscape of AR design and engineering work for 3D professionals?[ Tanya Gupta](https://www.linkedin.com/in/guptanya/), digital artist and AR/VR engineer, offered her insights on where AR engagement brings value to social platforms, and how engineers & designers can get in on the action.

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