# AI-Generated Designs Are Letting Architects Unlock New Forms of Creativity. How Should They Deploy It?

Published 2023-05-12 · Updated 2026-06-09 · Architecture & Design on MarketScale
Canonical: https://www.marketscale.com/industries/architecture-and-design/ai-generated-designs-architect-creativity

> Generative AI in architecture is already evolving architectural workflows, and the creative results are proving themselves in real time. Tools like ChatGPT and Midjourney are acting as a dynamic platform for concept design and visual brainstorming, enabling the synthesis of diverse architectural styles and historical influences into fresh and innovative ideas. There’s still a lot…

Generative AI in architecture is already [evolving architectural workflows](https://marketscale.com/industries/architecture-and-design/from-40-hours-to-40-seconds-generative-ai-in-architecture-will-disrupt-how-architects-bill-their-hours/), and the creative results are proving themselves in real time. Tools like ChatGPT and Midjourney are acting as a dynamic platform for concept design and visual brainstorming, enabling the synthesis of diverse architectural styles and historical influences into fresh and innovative ideas. There’s still a lot of misunderstanding around the power and role of AI-generated designs in architecture, though, with fear that this tech will phase out the value of expert architectural designers. Where should architects start leveraging AI in their workflows, if at all?

Some architects are realizing that AI-generated designs aren’t here to replace their work, but rather [enhance it](https://www.architecturaldigest.com/story/generative-ai-can-help-you-see-design-in-a-new-way-heres-how) and add new layers of creativity. London-based architectural designer Tim Fu, for instance, is [experimenting](https://parametric-architecture.com/midjourney-architecture-studio-tim-fu/) with the right balance of using Midjourney to produce stunning design results for brainstorming user’s artistry. Notably, architects are harnessing Midjourney’s power to explore abstract designs, merging cinematic worlds with real architectural structures. However, the practical implementation of AI-inspired designs remains a challenging endeavor, with some architects viewing them merely as conceptual visions. Despite these hurdles, firms like Coorlas Architecture are [successfully integrating AI inspirations](https://www.youtube.com/watch?v=WIY8JkWweJQ) into real-world structures, such as a planned open-air pavilion in Chicago featuring AI-inspired, 3D-printed adobe arches. As the technology evolves, many in the field believe that AI’s influence could soon prompt significant changes across the real estate sector.

*A DALL-E generated image of an imaginative building fusing traditional Japanese building styles with the clean and contemporary detailing of Olson Kundig.*

[Mark Nichols](https://www.linkedin.com/in/mark-nichols-architect), owner of and architect at [MNichols Design](https://www.mnicholsdesign.com/) and a strategic architectural advisor at [Real Estate Bees](https://realestatebees.com/), as well as [Jeff Akerman](https://www.linkedin.com/in/jeff-akerman-ra-ncarb-aia-60964610), principal at [RISE Architecture](https://www.risearchitecture.com/about-us/) and a strategic architecture advisor at [HouseCashin.com](https://housecashin.com/), reflect on the fast-moving adoption of AI-generated designs in architecture, and offer some strategies for how these tools can lay new foundations for creativity.

### **Mark’s Thoughts**

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