Drivers

Mobile and Social consumption of content is making short, powerful and entertaining content the most effective format in marketing. From Infographics, to Animated GIFs, Drivers enable a high volume of engaging content for web, blog and social.

  • Infographics
  • Short animations
  • 15 second video clips
  • Quizlets
  • Photo-real Images
  • Games, apps and calculators

Driver content has been powering the proliferation of social media platforms such as Instagram for years. In fact, only within the last year did Instagram increase their maximum video length from 15 seconds to 60 seconds. Short videos and compelling visuals were enough for them to garner 500 million+ users. And Driver content will work for your business as well.

The business case for Driver content is overwhelming.

Infographics are 300% more likely to be shared than any other type of content. Visuals increase a buyer’s willingness to consume content by 80% and are a whopping 4000% more likely to be shared on social media.

MarketScale offers Driver content in most campaigns. Especially campaigns including onsite video. A single day of video production can often yield over six Driver video clips.

For audience engagement—especially via social media—and high-frequency, nothing beats Driver content.

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